Your Genre is You
Last year, I attended a workshop on the Business of Writing. The seminar touched on a variety of areas affecting a writer’s business, including taxes, copyright, income streams, etc., but the largest portion of the discussion focused on establishing a brand.
I don’t like the word “brand” as it sounds a bit soulless to me. Inauthentic. McDonald’s is a brand. I prefer terms like persona or personality. Identity. Message. At the time, I likened the idea of an online persona to hosting a dance club. As the owner, you can choose whatever music you like, but eventually you need to advertise the vibe. Otherwise, your country & western bar might attract customers looking for a rave, and no one has any fun.
Most of the other writers at the workshop had their brand. Science fiction military thrillers. Anthropology-themed murder mysteries. Young adult fantasy. Memoir.
At the time, I was part way into my novel in progress and had other projects on deck, but didn’t have a finished book. I had 20+ published collections as an anthology editor, but that’s a) the past and b) other people’s writing. I couldn’t point to a tangible product as an example of what I do.
My deeper problem is that I don’t write in any particular genre. I write characters and stories, and the genre reveals itself as I go. I don’t mean that pretentiously, as if genre is irrelevant or a secondary consideration. I love genre fiction!
But I love all the genres and want to write in all of them, and the characters who intrigue me tend to suggest where they’d like to reside. A man who beheads people for money is going to look pretty silly in a contemporary novel, but he’s at home in a fantasy setting.
So, yes, at the time of the workshop I was working on a fantasy novel, but my next projects were – in order to be determined – a murder mystery, a contemporary novel with a religious theme, historical sci-fi, road trip crime, historical romance murder mystery, contemporary social satire, and a historical road trip ghost story.
In other words, a branding nightmare.
But the thing is…I don’t care.
I write what I want.
As do the writers I admire.
Among my favorite writers:
- Margaret Atwood (speculative, historical, contemporary, fantasy, and science fiction, plus poetry and nonfiction)
- Alan Moore (superheroes, fantasy, horror, science fiction, erotica, humor, social satire, historical fiction, in addition to poetry, essays, songs, comics, and prose)
- Ray Bradbury (crime, science fiction, fantasy, speculative fiction)
- Octavia Butler (fantasy, science fiction, time travel, horror)
- Marge Piercy (contemporary, historical, speculative, and science fiction, plus poetry and nonfiction).
If you know any of those writers, you know their brand. If you pick up a novel by any of them, you know what you’re getting, even if you don’t know exactly which genre you’ll be reading. We might haphazardly lump Butler, Bradbury, and Moore into a broad category of genre fiction, and pigeonhole Atwood and Piercy as “women’s fiction” but their readers know there’s more to their work.
What ties their work together? Their knowledge and feelings, their observations, their experiences, their obsessions and beliefs. Their brand is comprised of their themes and their questions and what they want us to know about life. All the stuff you have inside you already.
For each of those writers, their name is their own genre.
I do love writers who stay within a well-traveled lane: Patricia Highsmith (psychological thriller), John Irving (contemporary fiction set in New England), Anne Tyler (contemporary fiction set in Baltimore), Tana French (murder mysteries set in Ireland), Kurt Vonnegut (absurdist science fiction). There is something to be said for going deep, for mining the same land to find new ore.
But I am not them. I am also not Margaret Atwood, Alan Moore, Ray Bradbury, Octavia Butler, or Marge Piercy, but they are the writers who most inspire me.
I don’t plan to stick to any genre or even any form. I also write short stories. I have been journaling quite a bit over the past few years and have plenty of mud to fling. Like a few of my recent blog posts, some of these stories may be confessional creative non-fiction. Some may be the truth disguised in fiction so that the people involved wouldn’t recognize themselves.
I have written poetry and would like to write some plays before I die. I would be happy to see one produced in an empty garage. That’s enough for me. I like comics too and would love to publish a few before I die, but artists aren’t cheap.
I will write what I want. For now, that means this blog, which I love writing so much more than I ever thought I could, and my novel in progress, which is nearing the finish line. After that, I’ll start on whatever jumps out at me from my list. Contrary to everything I just wrote above, I have ideas for two more fantasy novels set in the same story world and will probably move over to one of those. I’m really excited to work on the murder mystery and the contemporary novel with a religious theme, though. But in the end, it doesn’t matter.
I’ll write what I want.












