People Will Never Forget How You Made Them Feel
The most important thing you know is what you feel.
Everyone has feelings of some kind. A person may experience them strongly or not, express them or not, feel them in their physical body or not, but they exist.
Emotions drive us, guide us, and trouble us. They can be confusing and annoying. They often get in the way of our ability to make good choices or pursue our goals. Emotions are valid but they also lie. People can live long lives without ever learning to moderate or even name their feelings, but they have them.
Unlike opinion or even factual knowledge, emotions are incontestable. If you feel sad, no one can tell you that you don’t. They might try, but they are wrong. Your feelings may occasionally lead you astray, but no one can tell dispute what you feel, even if there’s more going on than what’s apparent at first glance. Even when your feelings are confusing, they exist.
Understanding emotion is a vital component of creative writing, and the best place to start your search for understanding is within.
Why is this important?
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
― Maya Angelou
Long after readers have finished your book or story, they might not remember every character name or plot turn, but they will remember how you made them feel. Readers often describe their favorite books not in context of craft but of the emotions they felt, such as a sense of hope, comfort, reassurance, or joy. A thriller or horror novel might evoke fear, excitement, awe, or power. Your science fiction novel might create feelings of wonder and optimism. A magazine article or blog post might make readers feel confident, like an insider, or even smug.
Feelings are the connective tissue of your fiction. A thrilling plot may fall flat if the reader doesn’t feel anything, but a commonplace premise can be elevated by a strong emotional underpinning.
“No tears in the writer, no tears in the reader.”
― Robert Frost
It follows that the better you understand your emotions and the more capable you become of mining them for your work, the better you will connect with your reader in fiction.
Where do you start?
It might help to have an inventory. There’s no need to recreate the wheel when you’ve probably seen the one below, which has been going around the internet for years. I wasn’t able to track down an original source to give proper credit. There are multiple versions, but this one is commonly used in educational and life coaching settings, and has appeared on numerous writing blogs.

When the various emotional states are parsed in this manner, it’s easy to see why emotions can be confusing. You may recognize you feel sad, but is your sadness triggered by guilt, helplessness, loneliness, or boredom? Names are important. As in any magical system, knowing the names of things gives you power over them. If not power, at least some understanding.
Earlier in this series, I started a conversation about the shame cycle and how it can inhibit our creativity. We are often taught that certain people, events, or ideas are not to be discussed, certainly not written about. Considering the above list, are there any emotions you were taught not to express?
Anger isn’t polite. Don’t appear too eager. Don’t get your hopes up. Never let them see you sweat. Don’t ask too many questions.
Were you taught that some of the emotions on the color wheel were unseemly, stupid, or even nonexistent? Did you get in trouble if one slipped out? What were the repercussions? Did you get grounded when you expressed anger? Were you teased when you showed fear?
How do you start?
It might be best to start simply. Most of us don’t spend a lot of time contemplating the nuances of emotion, so this exercise may feel awkward or even daunting. You may have to overcome conditioning that warned you against talking about your feelings.
Go around the wheel and write down the emotions that resonate. Write down whatever immediately comes to mind. You might recall a person or specific event that made you feel that way. There might be a person, object, or event that represents the emotion for you. Perhaps an era of your life was dominated by one emotion or one of the color sections. High school. Mom’s second marriage. Summer after graduation. The year on unemployment. Write that down.
There might even be one emotion that’s dominated your entire life.
“That’s my secret, Cap. I’m always angry.”
― Mark Ruffalo as Bruce Banner/The Hulk in The Avengers
Dig deeper
As you continue, you may find that the exercise gets progressively easier. When you write about one memory, another will attach itself and move forward. Keep writing.
If you’re struggling – writing about emotion can be hard – don’t pile on the pressure. Writing exercises aren’t a race. They’re practice. Go around the wheel and write down simple statements of emotional fact. You may have begun by simply filling in blanks.
I get angry when _____________.
__________ makes me feel sad.
I’m afraid of _______________.
I worry about _______________.
I feel disgusted by ____________.
You don’t need to write a statement for every emotion, only those that prompt you. When you’ve exhausted your list, go back and choose one to examine further.
What does this look like as a story?
Perhaps your fear statement was “I’m afraid of snakes.” This fear didn’t come from nowhere, but likely originated at a specific time and place, perhaps in your back yard or at school. Write down that memory and then explore it further.
The key to writing about abstract emotions is attaching them to something concrete – a person, object, or event. You might be tempted to find 27 words meaning fear, but instead describe the time, the place, and circumstances of your anger. Describe the physical sensations of your body without using the word fear. Write what you did or would have liked to do in the moment, again without identifying the emotion.
What was going on around your experience of fear? What triggered it? Who was there? Was anyone else afraid? Who wasn’t afraid? Were you comforted or teased? Did you tell anyone about the experience or your fear? Describe the setting and people in as much detail as possible. What other emotions come forward?
In this hypothetical example, a kid finding a snake in the backyard might feel fear first, then a sense of violation, as the safety of home is called into question. If no adults are around, the child might feel helpless or abandoned. In a school setting, the child might be worried being teased for being afraid of a snake. They might feel isolated if their emotional response doesn’t mirror their friend’s, or they might be ashamed of themselves for not being brave.
Emotions travel in packs. We tend to feel the broad emotion first – happy, sad, angry, disgust, fear, surprise – and only later whittle that down to the nuanced feeling. We often feel two or three things at once, as in the above example – worry, isolation, shame. Pro tip: Emotions amplify each other. Fear compounded by shame is much stronger than fear alone.
When you zero in on an emotion, focus on concrete detail, look for the sub-layer or amplifying emotions, and see how rich your writing becomes, even at this early stage.
In an earlier post, I made the distinction between what we write and what we write about. In the above example, being scared by a snake is the story, but feeling helpless, abandoned, embarrassed, or ashamed is what the story is about.
Why are you always talking about childhood?
Good question.
I’ve already quoted Anne Lamott saying that anyone who has survived childhood has enough material to write for the rest of their lives. In If You Want to Write, Brenda Ueland also wrote of asking her students to write about their childhood memories.
“And I asked for childhood experiences for this reason. A child experiences things from his true self (creatively) and not from his theoretical self (dutifully), i.e., the self he thinks he ought to be. This is why childhood memories are the most living and sparkling and true.”
― Brenda Ueland, If You Want to Write
Childhood emotions are powerful. Our early years are a cascading series of new experiences, including emotional. If we put thought into it, we could likely point to our first remembered encounter with fear, affection, or offense. These new experiences land harder. They feel bigger. A first experience with shame may be confusing, because it comes with no warning or explanation. We don’t know what it means and we might not even have a name for it.
Why? Kids are bombarded with new feelings, but can’t put them into context. They don’t have any practice moderating their emotions, or emotional traffic signals to put them on pause or slow them down. Kids don’t yet have negative experiences to add melancholy to their first feelings of love, so crushes loom larger. They don’t have memories of overcoming difficulty to leaven their first big disappointment, so failing can seem catastrophic.
Children also lack filters. An emotion bubbles up, so an emotion is expressed, no matter how inappropriate. Ueland shares a story about a child who had witnessed a funeral and wished her grandfather would die so that she could go to one. In her innocence, the girl had no context for death or what it would mean for her grandfather to actually die. She only knew that people dressed up for funerals and brought flowers, and decided she’d like to attend one. An adult expressing this wish would give even the most open-minded person pause.
As adults, we tend to forget what it was like to be a kid. Many find children unfathomable, unknowable, illogical, perplexing. But the truth is kids are emotion engines. If they are unfathomable, unknowable, illogical, and perplexing, so is life, and this is how they experience it.
That’s not to say we don’t have big feelings in adulthood, but in my experience, these emotional highs tend to be more complex, often combining multiple and even conflicting emotions. In childhood, our foundational emotions are more pure. As you write what you feel, look for those big childhood memories. Don’t add nuance or context, or apologize for your younger self’s selfishness, naivete, or melodrama. Remember what those pure experiences felt like, and add context later.
When you want to feel emotional fire, go back. When you want to make sense of emotions, come forward.
What do you mean by context?
Context comes with experience and understanding. Adults have feelings too but unless we are under extreme duress, we do a better job regulating them. We can control our anger so that we don’t get fired from our jobs or get into a fistfight. We swallow our pride to apologize, even if we don’t mean it this time.
Here is a thought experiment. Imagine you are at a shopping mall with your mom. Maybe your mom is not in the picture, for whatever reason, but imagine. Pick another person in your life who served as a trusted adult.
Imagine you have separated and agreed to meet at a specific place in the mall at a specific time. If your mom is a few minutes late, even fifteen minutes late, you are not likely to worry. If you are window shopping or otherwise entertaining yourself, you might not even notice. Experience has taught you that people can run a little late. Your mom may have lost track of time or might be waiting in a long checkout line.
Now imagine you are a child, eight or twelve years old. Your mom said to meet her at noon at by a certain exit and she is late. How does child-you feel? In your experience, your mom is never late. She has drilled into you the importance of punctuality. She may have levied a mild threat of punishment if you did not adhere to the agreed upon time.
For the first few minutes, you might not think anything of it, but after five minutes or ten, you might start to worry. Time goes by much more slowly for children than adults, so a ten minute delay may feel like hours, especially if fear starts to gnaw. If you were an imaginative child – as I was – you might think something bad has happened. Maybe she forgot you had come along and drove home without you. Maybe your mom is hurt. Maybe some ailment has befallen her, or maybe something has happened to her – some person has happened to her – as you have heard on the news happening to other women.
Imagine the difference in how you might feel as an adult and how you’d feel as that child. Scanning faces and bodies for your familiar mom. Wondering if you should go look for her. Wondering who will help. Is there a security guard? Will the people working in the shops help you or not take you seriously? Can the other shoppers be trusted?
When you consider your feelings, write freely and with vigor about whatever comes to mind. Follow your feelings to wherever they lead. But when you have your list of feelings to consider, also look back as far as you can, to times in your childhood when you felt these emotions for the first time or most strongly.









