By all accounts, San Francisco’s downtown retail environment is in full collapse. Last week, the Westfield San Francisco Centre announced its immediate closure, just weeks after Nordstrom said it would leave the city center. They weren’t the first major outlets to abandon the city, and there have been more since, including GAP, Old Navy, and AT&T.
So what to do with all that empty space? Will other retailers want to take over a spot that’s lost a third of its business? Will the mall become a homeless squat?
I have a better idea.
YouTube buys the mall and converts the stores into high-end hybrid studio/apartments to rent out to vloggers and influencers. They broadcast live from their apartments and people can watch them during the mall’s operating hours. Instead of shopping or engaging in any activity, the public can simply mill about and stare. Boom! Tourism! Keep the glass storefronts so influencers can live their entire lives on display. Boom! Happy attention whores! The audience can tip with credits for the food court. Boom! High cholesterol, fat, and sodium!
I think this one has merit.

